Underdog Seal of Approval: Shot for Under 20 Bucks!"Man's Best Friend," starring L. Derek Leonidoff and Huff the Great Dane DiJulio, was announced late Sunday night as the #1 ad of the Superbowl according to the USA Today Ad-Meter.

But not only that, but the other Doritos Crash the Superbowl ad that aired that night, "Sling Baby," also got picked as number one in the followup Facebook version of the poll! This means that both ads won the million dollar prize, because due to the magic of the Internet, both ads won the #1 spot of the Superbowl!

We've used our newfound resources to promote the heck out of "Sling Baby," encouraging everyone to vote them up even if it meant voting us down, and couldn't be prouder of them.

QUICK UPDATE: The Friedman brothers have tons of work deadlines that built up while they were out of town, so this site will get all kinds of cool updates once they catch up.

For those interested in the little details, Matt has been blogging about the Friedman brothers' Superbowl experience on his personal blog:

Follow Along At the Superbowl


"Man's Best Friend" is the only finalist from east of the Rocky Mountains. Directed/Written/Edited by Jonathan Friedman of Virginia Beach, Virginia, and starring L. Derek Leonidoff and Huff the Great Dane. Assistant Directed/Visual Effects by Matt Friedman. Voiceover by Dahna Rowe. Additional animal handling by Megan Foshay.

Thank you for your support of our project!

Feel free to keep sharing and liking the page, since there's no harm in showing people what we had so much fun making for you. Plus, we'll still be posting an occasional update, including—hopefully after the big game—a digital short we made for Andy Samberg and The Lonely Island.

In case you haven't seen the commercial yet:

Leave us a comment!


We probably should have told you...

To vote via Xbox Live, you must have an Xbox game console, and must access the Doritos "Crash the Superbowl" voting through your Xbox Live interface.

If you are an Xbox Live subscriber, go sign on to Xbox Live and vote for us under "Crash the Superbowl."

If you are not an Xbox Live subscriber, you can ignore this fifth button from now on.

We promise we weren't trying to confuse you, but it would have taken up too much space to explain this in a 1/2-inch wide button.

Help and Questions

How Do I Vote?

There are five numbered circles at the top of each page. (And in the middle of some pages.) Click on the first one, and a new web browser window or tab will open. When presented with voting choices, pick "Man's Best Friend" and fill in your email address and birthdate (this is how they make sure you haven't voted more than once on that particular site).

Once your vote is confirmed, close the tab or browser window, return to our page, and repeat the process for the second link. And so on until you've voted at ALL the sites!

Why Do They Want My Email Address and Birthdate?

This is for two reasons: to verify that you have voted today (so you can't use the same address to vote twice), and to notify you if you are one of the $10,000 winners. (Every 100,000 votes they get, they randomly pick a voter to win $10,000.) The birthdate is to help verify the vote as well, but also in order for them to provide them with statistics about the overall demographics of who is visiting the site. It is not used to personally identify you or sign you up for anything. See their full privacy policy here.

I Clicked On a Voting Link and Nothing Happened

Sometimes a site, particularly the main Crash The Superbowl site, gets overloaded. This is a very popular contest! Try back in a few minutes, or do what we do and just open the page in another web browser.

How Do I Vote on the Mobile Site?

From our tests, it looks like you can just click on it right now and vote from any web browser. But if you do have a smartphone, just visit crashthesuperbowl.com on it and you'll go to the mobile version of the site automatically and can cast another vote. Votes on the mobile site ARE counted separately from votes made on the main crashthesuperbowl.com site using a computer's web browser, so definitely do both!

What's with the Xbox Live Link?

If you own an Xbox which is connected to the Internet, you can search for Crash the Superbowl and vote for us there as well. This can't be done through a web browser, so it only applies if you're an Xbox owner.

Is This Some Giant Doritos Scam?

Nope. Somebody at Doritos came up with this contest idea and is probably the most popular person at the company. But it's totally real--we're just a couple of guys from Virginia Beach, Virginia who made a Superbowl commercial for twenty bucks and now we're going to the Superbowl. We might even win a million dollars if we gots LOTS of support and are super lucky.